Clients and companies I worked for

Logo

Overview

You know AI matters. You don’t know what to implement first.

MetaGem helps marketing and e-commerce teams identify the highest-value opportunities, build practical AI solutions, and avoid wasting budget on tools that never deliver.

Audit

Understand your operation, goals, constraints, and current tools.

Prioritise

Identify and rank the opportunities with the greatest commercial value.

Implement

Build the right solution with clear scope and success criteria.

Measure

Track adoption, impact, cost, and what to improve next.

Start With Your Situation

Where are you stuck?

Choose the situation that best matches where you are now. Each one gives you a practical place to start.

AI Marketing Audit

We don’t know where AI will pay off.

Identify and rank the highest-value opportunities before you spend money on tools or development.

Explore the AI Marketing Audit ›

AI Implementation

A repetitive process is costing us time or money.

Scope and build one useful automation, assistant, or AI-enabled process around a measurable business goal.

Explore AI Implementation ›

Workshops & Training

Our team needs practical AI skills.

Hands-on training for marketing and e-commerce teams, built around the work they actually do.

Explore Workshops & Training ›

How AI Actually Works

AI does the work. You keep the call.

Every workflow I build or teach keeps a person in the loop. AI handles the volume; your people keep the judgment. Here is exactly where the line sits.

Workflow

What AI runs

Where you decide

Content & SEO

Research, drafts and format variants per channel, technical SEO, publishing and rank monitoring.

Which topics run, the brand voice, the fact-check, the final approval.

Lead qualification

Scores and routes incoming leads, drafts the follow-ups, keeps the CRM tidy.

The offer, who is actually a fit, and when a person takes over the conversation.

Chatbots & assistants

Answers the repetitive questions from your own content, drafts replies, pulls the right document.

What it is allowed to say, the escalation rules, the handover to a human.

Reporting & campaigns

Pulls the numbers from every platform, flags what moved, drafts the report, adjusts bids to your rules.

Budget, priorities, and the next move.

Training

Give your team practical AI capability

Choose the tier that matches where your team is now. Every session is hands-on and built around the work you actually do.

Get orientedHalf-day

AI Impulse

A practical reality check for leaders on what AI can and cannot do for marketing and e-commerce.

You leave withSignal separated from hype, and a clearer direction for your next move.

Get a planFull day

AI-Readiness Workshop

Hands-on: map your real processes, find the AI opportunities worth pursuing, and prioritise them.

You leave withA draft roadmap, and a solid basis for a full AI Marketing Audit.

Get skilledTailored sessions

Targeted Training

Role-specific training in AI literacy, the practical tools, prompt engineering, and day-to-day adoption.

You leave withA team that uses AI confidently, consistently, and responsibly.

Delivered in-house for a whole team, or one-to-one for a solo business owner or team lead who wants to lead the shift themselves. In person, remote, or as a webinar.

Required by law

Since February 2025, the EU AI Act obliges companies to ensure AI literacy for staff who use AI. Every tier can be run to meet that duty, with participation documented for your compliance record.

Request a call

Knowledge

Practical AI from the MetaGem desk

Articles and notes from the MetaGem marketing and AI desk. Practical examples, tool reviews, workflow walkthroughs.

FAQ

Questions teams ask before booking

Do we need any AI experience or specific tools?

No. Sessions meet your team where it is, from first-time users to people already experimenting. Nothing to set up on your side beyond the accounts you already use.

Can you adapt your workshops and training to our business and our workflows?

Yes. Every session is scoped to your processes, your channels, and the work your people do day to day. Generic training does not stick, so there is no generic version.

Are trainings in-house, live, or online?

All of them. On-site at your offices, live online, or as a webinar, whichever fits your team and schedule.

Do you provide training for solo business owners?

Yes. One-to-one coaching for owners or team leads who want to lead the AI shift themselves, not just delegate it.

Does the training meet the EU AI Act requirement?

Yes. It covers the Article 4 AI-literacy duty, and participation is documented for your compliance record.